David Dunne Biography

David DunneAdjunct Professor of Marketing, Co-Director, Rotman Teaching Effectiveness Centre,
B.Comm (University College Dublin), Ph.D. (University of Toronto)

David Dunne holds a Ph.D. in Management from the University of Toronto and has taught Marketing and Advertising at the Rotman School of Management since 1998. He has won many awards for his teaching, including the prestigious 3M Fellowship, Canada’s only national award for university teaching across disciplines. His teaching receives consistently high ratings from students at all levels. With his extensive background as a marketing manager with Unilever and Young & Rubicam Advertising, he integrates the practical and theoretical aspects of management for his students.

In partnership with the advertising industry and at the Ontario College of Art and Design (OCAD), he developed and teaches the Student Agency Project, in which MBA students and design students work together to develop advertising campaigns for nonprofit organizations. He also developed and teaches a very popular course in Creative Thinking for MBA’s, dealing with creativity in business and the managerial practices that help foster it.

With his colleague Uli Menzefricke, he established and co-directs the Rotman Teaching Effectiveness Centre, where he provides coaching to faculty and graduate students in improving their teaching skills. He provides regular teaching orientations for new faculty and conducts an annual two-day workshop on case teaching at Rotman. In addition, he has co-developed and taught a course in business teaching for Ph.D. students.

He provides highly-rated workshops for faculty on teaching issues, at the University of Toronto and elsewhere. As a believer in student-centred methods of teaching, his workshops are highly interactive and concern issues such as case teaching, discussion techniques and questioning.

He engages regularly with the business community and brings his understanding of the world of business into the classroom. His executive teaching includes Academic Directorship of executive programs in leadership and marketing at Rotman; he teaches and consults in Marketing, Advertising and Branding to leading companies in North America and Europe. He is regularly consulted by broadcast and print media on issues related to business and marketing.

He is co-author of a book on case teaching, Teaching with Cases. His current research is concerned with improving management education, in particular applying design methods such as synthesis, creativity and user focus in MBA programs. He has published papers on this topic and has developed a workshop in design for business students.