University of Toronto Communications - Update

PDAD&C #98, 2014-15

To:  Principals, Deans, Academic Directors, and Chairs 
From:  David Estok, Vice-President, Communications 
Date:  June 5, 2015 
cc:   President Meric Gertler
The Bulletin
CommsNet Group
Re:  University of Toronto Communications – Update 

After many months of consultation, planning and discussion, I am pleased to announce that we are about to embark on a major new phase in the University of Toronto’s communications practice. 

As you will recall, the University of Toronto, under the direction of President Gertler and following an extensive review, set out in 2014 to reshape communications at the University. The President’s goal is to transform communications into a strategic asset that supports the University’s goals related to funding, reputation, and ranking. The first step in that process was the announcement, in February, of four Executive Directors in a newly formed central Communications group, and, in March 2015, the appointment of a new Vice-President, Communications.
I was honoured and privileged to take on the role of Vice-President, Communications, and I have spent my first few months at the University meeting and listening to advice from key stakeholders and developing the new model. 

Today I am pleased to announce the second phase of the communications integration plan. We are formally integrating communications staff from three key portfolios: the former Strategic Communications & Marketing – University Relations; the Office of the Vice President, Research & Innovation; and part of the Division of University Advancement. 
Under my leadership, this new division of the University will be called “University of Toronto Communications” (UTC).

Within this portfolio, we are establishing the teams that will work under the four new Executive Directors:

  • Brand Marketing led by Ania Lindenbergs
  • Communications Partnerships led by Michael Kurts
  • Digital Creative Services led by Paul Fraumeni
  • News & Media led by Erin Lemon

As we transition to the new organization, I will continue to share information with you, and my team will stay in close contact with communications staff across the university.

As with any major change, I’m sure there will be bumps along the way, but the road we are on is an exciting one for the University of Toronto. I’m enthusiastic about the possibilities and about how, working with you and colleagues across our three campuses, we can tell the University’s story in powerful and compelling ways. I look forward to your feedback and to working with you.